Nike X Kipchoge

When the fastest man on earth smashed his own world record in Berlin, we wanted to show that this was a victory for all of mankind. Straight after his historic win, we took over @nikerunning and @nikeberlin instagram accounts and giant billboards all over the city. We also created an installation in Niketown featuring Kips record breaking shoes and gave him a one of a kind tee to wear, which he did, everywhere.